The Strike King Chick Magnet Flat-Sided Crankbait is a must-have for bass anglers. Designed by legendary tournament angler Andy Morgan, this crankbait features a tight swimming action and an incredible thump, making it irresistible to bass. The circuit board lip allows it to dive down to depths of 3-5 ft and deflect off cover, attracting aggressive reactionary strikes. This lure is sure to catch the attention of big fish in your local waters. Add the Strike King Chick Magnet to your tackle box and experience the power of this lunker-seeking crankbait.