The Berkley Frittside Fishing Lure is a high-quality crankbait designed by David Fritts, the winner of the Bassmaster Classic. With its classic flat side profile, this lure mimics a variety of species and creates a lot of flash in the water. It features an integrated FlashDisc for improved tracking stability, accuracy, and a true balsa-like action. The Frittside is ideal for fishing in very cold or very hot water that is less than 10 feet deep. It is equipped with Fusion19 hooks and is sure to impress anglers of all skill levels and attract strikes from sluggish or heavily pressured fish.