Berkley Bad Shad Crankbait is a top-of-the-line fishing lure designed by renowned bait engineers and pro-anglers like David Fritts. This hard bait perfectly mimics the natural action of shad, featuring an irresistible side roll and tail wag. It is ideal for catching a variety of fish species such as bass, walleye, crappie, and pike. With its balanced design, long casting distance, and sharp Berkley Fusion19 hooks, this lure is a must-have for anglers of all levels.